Building an Unbreakable Media Company

Hi everyone,

I’m excited to share the latest episode of Everything I’ve Learned:

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Maria Bustillos is a writer and journalist whose work I’ve been following for many years — first at The Awl, and then publications including The New Yorker, CJR, and Longreads. In 2016 she took on another assignment: covering the trial of Hulk Hogan vs. Gawker.

Hogan’s victory, the revelation that the lawsuit was secretly funded by billionaire VC Peter Thiel, and the shuttering of Gawker sent Bustillos on a mission: Is it possible to create a billionaire-proof media company?

That’s what she’s aiming to build with The Brick House, a cooperative of nine publications including her own site, Popula.com.


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Thanks, as always, for listening.

-Mark


About this Newsletter

Mark Armstrong is the founder of Longreads, currently working on something new. This newsletter and podcast will feature stories about work, creativity, and inspiring people doing interesting things.